World's largest non-trade book fair, Asia's largest book fair, and one of the most well attended is what makes Kolkata Book Fair different and famous. Mostly English and Bengali books are sold in the fair. Started in 1976 by Kolkata Publishers' and Booksellers' Guild and held for 12 days starting from the last Wednesday of January, the fair attracts million of people every year. A theme, mostly a country, is selected each year and a guest of honor is given to the country by having stalls carry books on and about that country, design and branding of the pavilion and the entrance gate is done as per the country's culture.